The Art of Referral Sales

by Natasha Ambavle |

The Art of Referral Sales

A quick question: What is the main objective and function of your digital marketing team? You might say activities like designing a communication strategy, content generation, optimization, and such other things. However, the core purpose of all these activities is always one – lead generation. The pursuit of attracting prospects and turning them into potential … Read more

Customer Referrals – Strategic Advantages and Application

How often have you purchased something that your peers and family strongly recommended? Chances are that you have purchased such products, and quite often as well.  More often than you think, brands and companies rely on the patronage of their loyal customers to acquire new customers and expand the brand’s reach. This is precisely what Customer Referrals … Read more

How a Referral Tracking Software Can Improve Campaign Effectiveness

Referral Tracking Software

Trust is the central principle of all human relationships and even transactions; this is why brands always seek to build a relationship with their customer based upon the fundamentals of trust. Every marketing strategy and brand loyalty program is designed to build faith. It is also the primary reason for the success of referral marketing. … Read more

Getting Your Customers to Actually Refer Their Friends

Refer Their Friends

Every one of your existing customers has the potential to share your brand with their friends and family and refer an endless number of new customers to your business. But even though these new potential customers are just one social network away, getting people to actually refer their friends can be a real challenge. You … Read more

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