Build Meaningful brand Experiences with an Effective Digital Loyalty Card

by Bistriti Poddar |

Build Meaningful brand Experiences with an Effective Digital Loyalty Card

Digital-loyalty-card

A Digital Loyalty Cards is the advanced version of a traditional loyalty card that is interlinked with the brand’s digital app and can be controlled through a customer’s mobile phone, making the entire process seamless and hassle free. According to a Citrus report, 80% of customers engage more with a brand that has a loyalty … Read more

Drive Retention with Attractive Level Loyalty Rewards

Levels-rewards-loyalty

Loyalty Programs are playing an active role in the marketing domain for a long period now. With years of advancements and research done specifically to improve loyalty among customers, brands have come up with upgraded and futuristic loyalty programs that align excellently with brand values.  What are Level Loyalty Rewards and why are they attractive … Read more

First Party Data and its Impact on Ecommerce- A Guide

First-party-data-impact-ecommerce

With Google’s decision to ban third-party cookies on their Chrome browser, many advertising, marketing and analytics companies have strung into panic. Brands are now being forced to rethink their marketing strategies and focus on more reliable forms of data collection like emphasis on first party data. This should be identified as an opportunity to alter … Read more

First Party Data and its Impact on Retail – A Guide

Impact on Retail

With stricter government regulations now coming into effect and expensive costs to acquire unreliable and inaccurate third-party data, brands are now focusing all their efforts on collecting and analyzing first party data. First party data is collected directly from the customer and hence not only brings a high level of data accuracy, but also higher … Read more

A Study on Sephora’s Loyalty Program – The Beauty Insider 

Beauty Insider

In this article, we’ll scrutinize Sephora’s loyalty program, its latest update, how it works, and why it works. The Beauty Insider Initiated in 2007, The Beauty Insider was designed to offer a sense of exclusivity to its loyal customers. The program is updated from time to time in order to stay relevant and offer better … Read more

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