Marketers Struggle to Prove & Measure Marketing ROI

by Bistriti Poddar |

Marketers Struggle to Prove & Measure Marketing ROI


While return on investment is a powerful metric, only few marketers are able to measure it well. ROI is the most important metric that decides a marketer’s performance. According to a survey, only 39% of businesses are able to measure it the right way. Another survey found out that almost 71% of marketing campaigns fail … Read more

Effective Use of Social Media for eCommerce: Facebook Edition


By now it’s pretty obvious Social Media is a vital component of any retailer’s or brand’s marketing efforts and with Social Media management tools like Hootsuite, executing across multiple networks has become easier than ever. However, it’s easy to fall into a trap of treating all platforms the same, positing similar if not duplicate content … Read more

Drive ROI with Social Media [Infographic]

drive roi

Did you know that 90% of all purchases are subject to social influence? According to research, consumers are more socially invested than ever before. Social media marketing is not only driving ROI, but recent studies confirm that consumers spend 22% of time online on social channels like Facebook, Twitter, and Pinterest. Building brand advocates through social engagement is essential to … Read more

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