While return on investment is a powerful metric, only few marketers are able to measure it well. ROI is the most important metric that decides a marketer’s performance. According to a survey, only 39% of businesses are able to measure it the right way. Another survey found out that almost 71% of marketing campaigns fail … Read more
By now it’s pretty obvious Social Media is a vital component of any retailer’s or brand’s marketing efforts and with Social Media management tools like Hootsuite, executing across multiple networks has become easier than ever. However, it’s easy to fall into a trap of treating all platforms the same, positing similar if not duplicate content … Read more
Did you know that 90% of all purchases are subject to social influence? According to research, consumers are more socially invested than ever before. Social media marketing is not only driving ROI, but recent studies confirm that consumers spend 22% of time online on social channels like Facebook, Twitter, and Pinterest. Building brand advocates through social engagement is essential to … Read more
They say Old is Good but, we at Annex Cloud believe only Bold gets you Sold. Whether it is from revamping our website to an audacious look and feel, or leaving a long-lasting impression at conferences, Annex Cloud is paving the way to making E-commerce websites social. Despite all the noise out in the Social … Read more
When it comes to ROI, social media should never be disregarded. Social media is becoming more vital everyday and it businesses/brands should learn how to use it. With the usage of social media where does ROI come into place? The aim for retailers should be that to have goals that have results that can be … Read more
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