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Uber’s Marketing Strategy in 7 Steps, Revisited

by Grace Miller |

ridesharing

Uber’s Marketing Strategy in 7 Steps, Revisited

by
uber's marketing

We’ve all heard about the bad press that Uber has gotten over the past year or so. Class action lawsuits, gross driver misconduct, surge pricing shocks, legal fights with governments, the list goes on… Despite that, the ride-hailing-and-so-much-more service continues to grow. Why is that? For one, they offer a compelling and in-demand product. Secondly, … Read more

Uber’s Marketing Strategy in 7 Steps, Without the Bad Press

by
Uber's marketing strategy

We’ve all heard about the bad press that Uber has gotten over the past year or so. Class action lawsuits, gross driver misconduct, surge pricing shocks, legal fights with governments, the list goes on… Despite that, the ride-hailing-and-so-much-more service continues to grow. Why is that? For one, they offer a compelling and in-demand product. Secondly, … Read more

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