Understand Customer Behavior Better with a Grocery Loyalty Card

by Bistriti Poddar |

Understand Customer Behavior Better with a Grocery Loyalty Card


The grocery space witnessed a spike in demand during the pandemic, as millions of customers wanted to stock necessary items for day to day life. According to reports, in April 2020, online grocery sales touched $5.3 billion, with total orders going from 46.9 million to 62.5 million between March and April, respectively. It is the … Read more

Make Customers feel Valued with Department Store Loyalty Program

In the department store landscape, where customers are spoilt for choice – where to shop, how to shop, which brands to choose, loyalty is becoming more crucial than ever. It’s not anymore only about unique experiences, or value offering, but also effective rewards like customizable digital reward programs that make it worthwhile for shoppers to … Read more

Increase Customer Retention with a Dedicated Loyalty Program


The notable fact that retention is much cheaper than customer acquisition has led organizations to focus on developing strategies and programs dedicated to conveying gratitude to customers and making them feel valued. This strategy known as a dedicated loyalty program, creates customer loyalty plus, time guarantees high customer engagement, word of mouth and advocacy. These … Read more

Increase Customer Loyalty with these Customer Loyalty Techniques


Gaining new leads isn’t easy, and keeping the existing customers consistently engaged isn’t easy either. The key motive for any marketer should be to acquire loyal customers as they not only bring more profit to the business but also potentially reduce the operating cost for most businesses. The concept of Customer Loyalty goes beyond the … Read more

The How, What and Why of Shopping Mall Loyalty Programs

Loyalty and rewards programs are common features in various industries. From retail to corporate, every sector has some version of rewards and loyalty program and shopping malls are no different. Though not a common phenomenon, shopping mall loyalty programs have been around for a while and can be found in various countries from the United … Read more

Exploring the Potentional of Progressive Loyalty Rewards

Contrary to popular notions, separating emotions from business is perhaps the gravest mistake you will make as a brand or a company. Why? Because people, in general, are driven by emotions and the sooner you acknowledge and leverage this fact the better it is for your overall business growth. The faculty of loyalty marketing is … Read more

Making the Most of Customer Incentive Ideas in 2022

The year 2022 reiterated the unpredictability of the market, social and ecological concerns and their impact on businesses as well as customer behavior. From revenge shopping to conscious consumerism, we have seen it all and one thing is clear – customers will purchase and an incentive never hurt to influence their purchase behavior. With smart … Read more

How to Launch a Reward Program for Small Businesses

rewards program for small businesses

If you think, that rewards and loyalty programs are only for multinational companies, and that your small business can never leverage the perks of such programs, think again! Yes, global brands from the likes of Tesla, H&M, Starbucks, Nike among others have greatly benefitted through loyalty programs, and with the help of innovative ideas and … Read more

Understanding Loyalty Card Systems

Loyalty Card System

The loyalty system dates back to the 18th Century when American retailers started giving out copper coins to their customers, which could be redeemed on their next purchase. This marketing strategy gained traction, and copper coins were first replaced with tokens and then stamps. Today, loyalty programs are represented either in the form of plastic … Read more

Grocery Store Rewards Programs Offer Phenomenal Returns

Grocery Store Rewards Programs

The year 2020 has been a century-defining year for the global economy. When industries such as hospitality and luxury have dropped to their lowest levels, essential services such as utilities and groceries have seen exception surge. Since the environment is going to stay skeptical, the surge is going to continue for some time now. If … Read more

Launching a Loyalty Program and Measuring its Success

launching a loyalty program

There is no argument over this – Acquiring customers is good, but retaining customers is better. A popular statistic says increasing customer retention by 5% can boost profits by up to 90%. This little piece of statistic has shifted the focus of the brands on retaining existing customers. The Pareto principle is applicable everywhere, and … Read more

Why the New Starbucks Loyalty Program Won’t Work, and How to Fix It

What's wrong with the new Starbucks loyalty program, and what they should do instead...

I have to side with the angry masses on this one: the new Starbucks loyalty program won’t give the company the results it wants. First, a bit of background Starbucks launched their “My Rewards” program in 2009, and it’s done incredibly well. Three years ago, when mobile payments were a nascent concept, as much as … Read more

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