The A-Z of Relationship Marketing

by Natasha Ambavle |

The A-Z of Relationship Marketing

Have you considered how loosely we use the term ‘connect’ in our everyday life and marketing environment? ‘Let’s connect on Skype’, ‘Connect with me tomorrow’ and ‘Connect with customers on social media’ are two different things. In the first two scenarios, connect refers to two-way communication while the latter is reduced to a stand-alone post … Read more

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