The Art of Referral Sales

by Natasha Ambavle |

The Art of Referral Sales

A quick question: What is the main objective and function of your digital marketing team? You might say activities like designing a communication strategy, content generation, optimization, and such other things. However, the core purpose of all these activities is always one – lead generation. The pursuit of attracting prospects and turning them into potential … Read more

How Referral Reward Programs Can Drive Engagement and Foster Growth

If you are unclear about the scope and success rate of referral programs, here’s a fun fact – 88% of Americans say they would prefer to be incentivized or rewarded for sharing their product recommendations on their social media as well as to their family and friends. Purchase decisions are based on many factors, such … Read more

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