5 Best Tips to Leveraging a Customer Referral Program

by Deepak Nautiyal |

5 Best Tips to Leveraging a Customer Referral Program

Customer referral program helps brands gain the competitive edge

Leveraging a well-designed customer referral program helps brands gain the competitive edge when it comes to attracting quality referrals through existing customers. However, simply having such a program in place is of no use if it is not efficient enough to churn out referrals to meet your set goals. In this blog post, we will … Read more

The Art of Referral Sales

A quick question: What is the main objective and function of your digital marketing team? You might say activities like designing a communication strategy, content generation, optimization, and such other things. However, the core purpose of all these activities is always one – lead generation. The pursuit of attracting prospects and turning them into potential … Read more

How Referral Reward Programs Can Drive Engagement and Foster Growth

If you are unclear about the scope and success rate of referral programs, here’s a fun fact – 88% of Americans say they would prefer to be incentivized or rewarded for sharing their product recommendations on their social media as well as to their family and friends. Purchase decisions are based on many factors, such … Read more

Customer Referrals – Strategic Advantages and Application

How often have you purchased something that your peers and family strongly recommended? Chances are that you have purchased such products, and quite often as well.  More often than you think, brands and companies rely on the patronage of their loyal customers to acquire new customers and expand the brand’s reach. This is precisely what Customer Referrals … Read more

How to Elevate Your Customer Loyalty Program

ecommerce and customer loyalty

When it comes to customer loyalty and marketing for ecommerce, it’s crucial to stay on top of current trends. Simply having a plug-and-play loyalty program doesn’t do it anymore. It’s about creating a complete digital experience catered to your brand as well as your customers. But what can a retailer do to take their loyalty … Read more

5 Secrets to Airbnb’s Marketing Success

Airbnb marketing

According to Morgan Stanley, Airbnb will account for 6% of the total lodging industry by 2020. With Airbnb’s unique peer-to-peer model of local hosts offering their homes up, they are dominating the travel industry. Travelers looking for an authentic stay in a new location are flocking to Airbnb. They’ve immediately created a loyal customer base … Read more

5 Leading Refer-a-Friend Programs Today

refer-a-friend

Which sales channels have you found to drive sales for your brand? While of course we love the use of social media for conversions, refer-a-friend is still such a reliable and useful channel to optimize among your marketing strategy. Referral marketing is the best way to expand your marketing team without having to go through … Read more

10 Key Customer Acquisition Tips for 2019

customer acquisition

It’s no secret that customer acquisition is very expensive. The cost of acquiring a customer has increased almost 50% over the past five years (HubSpot) and now sits at about five times the cost of keeping a customer. So when you invest your time and money into customer acquisition channels, you should do it right. … Read more

5 Types of Influencers for Your Brand

influencer marketing

Marketers have leveraged influencers for a long time, from athletes on the Wheaties box to celebrity chefs endorsing cookware. With the advent of social media, influencer marketing has quickly trended toward helping brands expand their reach and connect with new customers. Influencers can be highly effective when they’re knowledgeable and enthusiastic about your industry and … Read more

White Paper: Emotional Loyalty in 2019

emotional loyalty white paper

We all know how the traditional rewards program model, right? A customer buys something and the retailer offers incentives like loyalty points or additional products. This is known as the transactional, or rational model of customer loyalty. Though it’s a very successful strategy, it really only considers consumers who are loyal for the reason of … Read more

6 Easy Ways to Promote Your Referral Marketing Program

referral marketing program

According to The Word of Mouth Marketing Association, there are approximately 2.4 billion brand-related conversations each day in the United States, a breeding ground for referral marketing. Not to mention the fact that 83% of consumers say they trust recommendations from people they know (Nielsen). In layman’s terms, recommendations are the highest source of trust, … Read more

7 Ways to Surprise & Delight Your Customers in 2022

surprise & delight

You’ve implemented a great loyalty program, your rewards program is converting quicker than you can imagine, but you’re trying to think of that little extra special something to give to your customers in 2019. Lucky for you, we have just the thing. The perfect way to send your customers a bonus for taking loyal actions … Read more

Have You Planned Your 2019 Customer Loyalty Strategy Yet?

customer loyalty 2019

They say the sales results you see in Q4 come from the work you do in Q1. With the new year right around the corner, retailers everywhere are finalizing their strategy. Perhaps you’re considering a customer loyalty program or you have one but want to see more growth. Have you and your team implemented a … Read more

Let’s Talk Referral Marketing with Al Lalani

Referral Marketing

  In this episode of Let’s Talk, our Chief Strategist Al Lalani speaks with us about best practices in referral marketing. Did you know that 7 out of 10 Americans seek opinions from their peers prior to making a purchase? Or that 49% of people say friends and family are their top source for brand … Read more

7 Steps to Referral Marketing Success

referral marketing

In this age of information overload, 82% of customers are making purchase decisions based on recommendations from their friends and family. While brands and retailers have many different ways of earning these recommendations, many are finding the benefits of referral marketing by tapping into their customers’ networks. By offering customers incentives for referring your brand … Read more

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