Pinterest Ads: Brands Getting New Metrics

by Grace Miller |

Pinterest Ads: Brands Getting New Metrics

Pinterest Ads

Pinterest has become one large collage of ideas. Starting from sports to business and from art to craft, that fortified collage is becoming more and more vibrant and diverse with the daily addition of some new interest segments. May be that’s why more than 100 million people use Pinterest every month. In front of this massive audience, … Read more

Buyable Pins in 2016: An Update

buyable pins

In June of 2015, we–like everyone else–wrote a post about latest entrant in social commerce– “Pinterest” and its announcement of Buyable Pins program. In case you’re in need of a refresher, the news was… More than 2 million Buyable Pins will be available to iPad and iPhone users in the U.S. in a few weeks … Read more

A Picture’s Worth a Thousand Retweets (and then some)

The old saying goes, ‘a picture’s worth a thousand words’. In the new age of social media, this is more true than ever. Visual social sites, Pinterest and Instagram, blew up last year. Other social giants strove to catch up with update after update, optimizing their newsfeeds to make them more visual. Twitter, known for … Read more

Staying Ahead of the Pack on Pinterest

pinterest

Love something? If you’re an upper middle class mom then you just may have pinned it. For those not familiar with the image-based, woman-friendly social space called Pinterest, it’s essentially a virtual pin board where users (and businesses) can save and share their favorite things. The demographic is young, with slightly more 18-29 year old … Read more

4 Tips to Pimp Up your Pinterest Strategy

Pinterest

Pinterest has really upped their game this year, introducing new ways for businesses to take advantage of this visual network. Preliminary data shows that it is driving 78% more revenue in 2014 compared to the previous year. And not slowing down with news to introduce paid advertising next quarter, similar to promoted pins. Pinterest is … Read more

5 Social Contests to Increase Engagement and Drive Discovery

Every business needs customers to survive. But in order to thrive, businesses need engaged customers. Shoppers who engage with a brand daily are 2x more likely to make more purchases than monthly engagers. The easiest way to engage with customers and go viral is through social contests. Social media has become an inseparable part of … Read more

Polyvore: Pinterest’s Sugar Daddy

polyvore

Polyvore is a community powered social commerce site, where users “Discover, Shop and Express [Their] Style.” They pride themselves in being influential, fashion forward, and style savvy. Unlike Facebook, Twitter and Pinterest users, Polyvore members’ primary goal is to shop. Polyvore is visually similar to Pinterest, with the same intent as Wanelo, but takes it … Read more

Increase Traffic with Pinterest

A solid social marketing strategy comes down to a strong social presence boosted by the integration of onsite social tools. Lately, Pinterest is proving to be a powerful social resource for retailers resulting in increased referral traffic and conversion. With over 70 million followers mainly focused on purchasing, the network’s average order size is $140-180 … Read more

Adobe® Social – Social Media no Longer an Experiment but a Marketing Must-Have

Social Media

With businesses now transitioning from early adopters to early majority, a lot of emphasis is now being placed on gaining valuable business insight into marketing efforts and their conversion ratios. The Marketing VP’s have been handed huge kitties of money to spend on efforts to drive traffic and increase conversions. A sizable portion of this budget … Read more

Apple, Inc. adoption of Social Media – To do or NOT to do.

Gone are the days when a company or individual identified its reputation based on the fan mails and e-mails they received. Welcome to the era of digital marketing and social engagement where an individual or company boasts its popularity by listing its thousands of likes or hundreds of followers. Facebook and Twitter are now fully … Read more

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