How Loyalty Influences Branding

by Natasha Ambavle |

How Loyalty Influences Branding

In the business world, two important factors that differentiate laggards from leaders are – Branding and Loyal Customers. Branding is the distinct identity of a brand that separates it from its and competitors and loyal customers are the backbone of a strong brand. According to Harvard Business Review, “Loyalty leaders grow revenue roughly 2.5x faster … Read more

Driving Loyalty Through Personalized Solutions

Anne receives emails from two bookstores she purchased from months ago. Bookstore A sends her emails about general offers and discounts they are running, while Bookstore B sends her recommendations based on her purchases, new launches in genres she might be interested in, personalized communication and special discounts on her preferred books and stationery. Which … Read more

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