Customer Referrals – Strategic Advantages and Application

by Natasha Ambavle |

Customer Referrals – Strategic Advantages and Application

May 4, 2022May 18, 2021 by Natasha Ambavle

How often have you purchased something that your peers and family strongly recommended? Chances are that you have purchased such products, and quite often as well. More often than you think, brands and companies rely on the patronage of their loyal customers to acquire new customers and expand the brand’s reach. This is precisely what Customer Referrals … Read more

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Connect the Omni-Channel Dots… Even in Your Refer a Friend Program

May 20, 2022October 1, 2015 by Sean Ogino

With 84% of respondents ranking “consistent customer experience across all channels” first in importance in a company’s multi-channel strategy (Retail Systems Research), it is clear omni-channel shopping experiences are becoming the norm. However, traditionally omni-channel has been focused on elements of the shopping process like using online tools to check the inventory availability in a … Read more