Myths About Loyalty Programs and Why They Should be Ignored

by Bistriti Poddar |

Myths About Loyalty Programs and Why They Should be Ignored

myths about loyalty programs

Gartner predicts that 80% of your future revenues will come from 20% of your existing customer base. So, basically, it means, a few loyal customers bring more revenue than a heap of new ones and you must invest and show high perceived value to your existing customers in order to keep them.  Experiential loyalty programs … Read more

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