A quick question: What is the main objective and function of your digital marketing team? You might say activities like designing a communication strategy, content generation, optimization, and such other things. However, the core purpose of all these activities is always one – lead generation. The pursuit of attracting prospects and turning them into potential … Read more
How often have you purchased something that your peers and family strongly recommended? Chances are that you have purchased such products, and quite often as well. More often than you think, brands and companies rely on the patronage of their loyal customers to acquire new customers and expand the brand’s reach. This is precisely what Customer Referrals … Read more
With 84% of respondents ranking “consistent customer experience across all channels” first in importance in a company’s multi-channel strategy (Retail Systems Research), it is clear omni-channel shopping experiences are becoming the norm. However, traditionally omni-channel has been focused on elements of the shopping process like using online tools to check the inventory availability in a … Read more
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