Fundamental Strategies to Reduce Churn Rate

by Natasha Ambavle |

Fundamental Strategies to Reduce Churn Rate

Brands invest heavily in customer acquisition, expecting and anticipating that these newly acquired customers will have a high customer lifetime value and remain associated with the brand for a long time. But customer churn is as inevitable and unpredictable as the stock market. According to a study by Kolsky, “1 in 26 unhappy customers will … Read more

How Loyalty Impacts your Business and Why it Matters

How-Loyalty-Impacts-your-Business-and-Why-it-Matters

In times when fierce competition and consumer volatility are commonplace, loyalty plays a vital role for every marketer. Loyalty is a surefire way to help you differentiate yourself from your competitors, solidify your brand community and increase customer lifetime value. Your customers should be at the core of everything you do, it’s about creating the … Read more

Mitigate Customer Churn and Grow with Loyalty

mitigate customer churn

Let’s face it, customer churn is very costly and adds more pressure to sales to help close the gap. So, in order for the business to continue to grow, sales must not only hit operating plan growth numbers, they also need to account for lower revenue caused by customer churn and find a way to … Read more

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