Surveys – Your Gateway To Customer Insights and Data

by Natasha Ambavle |

Surveys – Your Gateway To Customer Insights and Data

May 2, 2022September 20, 2021 by Natasha Ambavle

If you are seeking to improve customer satisfaction and retention rate or are invested in adopting a customer-centric business approach, data is your weapon. However, if budget and resource constraints are holding you back, then opting for surveys is perhaps the wisest decision you will make. Today, when data is the talk of the town, … Read more

customer expectation data accumulation meeting customer expectations surveys

Bridging the Gap Between Customer Expectations and Reality

May 4, 2022July 5, 2021 by Natasha Ambavle

The first lesson we learn in sales 101 is – The customer is always right. Great customer experience is all about perception, so while brands may think they’re delivering what people want, at the end of the day, the customer’s perception is the only thing that matters. According to Forrester VP and Principal Analyst Brendan … Read more