Marketers Struggle to Prove & Measure Marketing ROI

by Bistriti Poddar |

Marketers Struggle to Prove & Measure Marketing ROI

marketing-ROI

While return on investment is a powerful metric, only few marketers are able to measure it well. ROI is the most important metric that decides a marketer’s performance. According to a survey, only 39% of businesses are able to measure it the right way. Another survey found out that almost 71% of marketing campaigns fail … Read more

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