Why Personalize? Personalization is far from a new trend in marketing, but there’s a big gap between what companies should be doing and what they are doing. Most companies know personalization is a powerful way to connect with customers—both to bolster brand loyalty and drive purchases—but many aren’t quite sure how to go about introducing … Read more

In the past few years, customer retention has come to attract quite a bit of attention. And while retention may not be as sexy as acquisition, the ROI is far more appealing. By the Harvard Business Review’s account, it costs between 5 and 25 times more to acquire a new customer than to keep a current … Read more