The New Face of Loyalty – Hybrid Loyalty Programs

by Natasha Ambavle |

The New Face of Loyalty – Hybrid Loyalty Programs

Why do people, in general, pay more for a custom outfit when they can easily get something off the rack for a much lower rate? Well, because a well-designed outfit that is tailored especially for your body frame with your specifications has more appeal than something that is mass-generated, wouldn’t you agree? A hybrid loyalty … Read more

Your Guide to Selecting A Suitable Loyalty Partner

If you are in the market for a loyalty partner but don’t know how to go about your search, we are here for you. Loyalty programs are a hot topic now as businesses are looking to strengthen their ties with their customers and a good loyalty partner can help to achieve this and more. Here, … Read more

Answering The Most Frequently Asked Questions About Loyalty Business Models

In the business and marketing circuit, talks of brand and customer loyalty are a common occurrence. Decades after its inception, global brands are revisiting loyalty marketing, to renew their customer’s faith in the brand, especially after the market disruption caused by the 2020 pandemic. A loyalty business model can help a brand to reinstate its … Read more

Customer Loyalty Analysis: Gauging the Efficiency of Your Marketing Strategies

If you are on a weight-loss journey, you know how important it is to weigh yourself. It helps you understand how far you have come and how close you are to achieving your goal. Similarly, in your endeavor to create brand loyalty it is important to measure loyalty periodically to gauge how close you are … Read more

Exploring the Potentional of Progressive Loyalty Rewards

Contrary to popular notions, separating emotions from business is perhaps the gravest mistake you will make as a brand or a company. Why? Because people, in general, are driven by emotions and the sooner you acknowledge and leverage this fact the better it is for your overall business growth. The faculty of loyalty marketing is … Read more

8 FAQs to Help You Understand Gaming Rewards Programs Better

In the loyalty arena, gamified loyalty and gaming rewards programs are the new buzzwords. While gamification has been around for decades, not everyone is familiar with the term and its significance in marketing and loyalty strategies. Here, we answer some frequently asked questions about gamified loyalty and help you understand the concept better. Q1. What … Read more

The Interplay of Loyalty

There is a lot of talk lately around customer loyalty, how to be effective and ultimately successful. One aspect often missed is that loyalty is a two-way street. As marketers, we expect our customers to be loyal to us–but are we being loyal to our customers? This is a great read to help you think … Read more

The Impact of Discount Culture on Brand Loyalty

The prime concern of brands nowadays is to attract customers and gain a competitive edge. However, offering discounts isn’t the best option to do so. Vantage Partners, a consulting firm, surveyed 83 senior sales leaders at Fortune 500 companies across 11 sectors. The findings clearly indicate that the discount culture doesn’t actually work in favor … Read more

The New Wave of Media Loyalty Programs

A consumer survey by Deloitte Consultancy found that 61% of the customers check their mobile phones within five minutes of waking up, every morning. Social media is the new ‘hangout’ or networking place of the world, and if you are not leveraging this platform through your media loyalty programs, you are missing out. Social Media … Read more

Breaking Loyalty Fatigue In The FMCG Sector

The customer demands in the fast-moving consumer goods sector are constantly fluctuating while the competition is always on the rise. With a vast variety of products to choose from, retaining customers has become challenging. A loyalty program can add value to the customer’s experience with your brand. It incentivizes their association and encourages them to … Read more

Rewarding Your High-Value Customers

Most organizations around the world have an ‘Employee of the Month/Year’ award. This prestigious award recognizes exceptional service made by the employees to the organization. These awards not only give recognition to the employee but also set gold standards for other employees to perform better, in order to win the award. Rewarding high-value customers yields … Read more

What Do Customers Expect From a Loyalty Program?

A recent report states that the average consumer belongs to 14.8 loyalty programs but is only active in 6.7 of them. Another report by Code Broker found that 65% of consumers engage with less than half of the loyalty programs to which they belong. But that doesn’t say much about the effectiveness of loyalty programs … Read more

Why is 1st Party Data Important to Loyalty and How Do You Use It?

We all have ‘accepted cookies’ hastily while browsing through websites. Most of the time even without giving it a second thought. What we seldom realize is that with just one click we are sharing information with a person, team, a company, or more. Sharing information is not necessarily a bad thing; provided that the data … Read more

Lessons from Australian Loyalty Landscape

A study by Mastercard – Achieving Advocacy and Influence in a Changing Loyalty Landscape, that surveyed 7,000 loyalty program members, across the Asia Pacific region, reports that Australia is one of the more mature markets in the loyalty space.  With 9 out of 10 Australians actively participating in one or more loyalty programs, the continent … Read more

A Complete Know-How of Hospitality Loyalty Programs

hospitality loyalty programs

What is the first thought that crosses your mind when you hear Loyalty Programs? If you ask a Gen X or a Baby Boomer they would instantly say – Air miles or The Hotel Industry. Today, brands from across sectors are investing in loyalty programs, but the hospitality industry was among the first few to … Read more

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