Use Social Commerce to Grow Your Business & Boost Retention

by Bistriti Poddar |

Use Social Commerce to Grow Your Business & Boost Retention

Social-commerce

Since the pandemic, customers are fast switching to online mode of shopping. Various factors like value for money, faster deliveries, convenience, flexible refunds and returns, buy now pay later options have created a great demand for social commerce. Social commerce is the use of social media channels for e-commerce transactions. It’s fast becoming a growing … Read more

Online Shopping Continues to See Massive Growth as Customer Behavior Shifts

Online-Shopping

Gone are the days when people would stand in snaking queues to pay for their shopping. Customer shopping online has expanded substantially across many categories. Consumers’ desire to shop online is increasing, especially in the categories of necessities and home entertainment. Essentials such as over-the-counter (OTC) medicine, groceries, household goods, and personal-care products are among … Read more

7 Ways Your Loyalty App Can Help Your Business Grow

In 2022, loyalty is the talk of the town. While most brands are reaping the benefits of their loyalty strategies, others are adopting loyalty marketing and upgrading their programs to suit the requirements of modern-day consumers. A loyalty card app for business has become a necessity in this day and age. With a number of … Read more

Decoding the Concept of Loyalty Marketing

Have you ever tried to collect sand in your palm? The more sand you try to accommodate, the more it slips through your fingers; much like acquiring and trying to retain customers. Just like sand, the logic behind customer retention is simple; focus on retaining the sand in your hands than trying to accommodate more. … Read more

The Do’s and Don’ts of Designing a Customer Appreciation Program

Customer appreciation can be explained with a simple concept of planting a seed and nurturing it. Without constant care and support, you cannot expect it to grow and flourish. The same goes for any relationship be it friendship or customer-brand equation. In this article, we give you a list of do’s and don’ts you need … Read more

The Do’s and Don’ts of a Subscription-based Premium Loyalty Program

Since there is no set formula to design a successful subscription-based premium loyalty program, oftentimes, businesses fail to leverage the maximum benefits of this high-performing loyalty strategy. If you are looking to amplify your brand’s reach through a premium loyalty program, here’s a list of do’s and don’ts that you need to be mindful of. … Read more

Rewards Program App – Cracking The Code To Customer Satisfaction

Rewards Program App

If you have taken your business online and do not have a rewards program app yet, you are not leveraging the full potential of the medium. Well, you could as easily and more efficiently launch and run a rewards program through an application as you did offline. Let’s look into why you need a rewards … Read more

How to Enhance In-store Experience in 2022

A lot has been spoken about the evolution of e-commerce and digitalization post- 2020 and how customers prefer shopping online to in-store shopping. Sure, convenience is a powerful tool but an online shopping experience cannot completely replace an immersive in-store experience. Just like takeout meals cannot outweigh the experience of eating in a restaurant. The … Read more

Making the Most of Customer Incentive Ideas in 2022

The year 2022 reiterated the unpredictability of the market, social and ecological concerns and their impact on businesses as well as customer behavior. From revenge shopping to conscious consumerism, we have seen it all and one thing is clear – customers will purchase and an incentive never hurt to influence their purchase behavior. With smart … Read more

Is Net Promoter Score the Best Growth Metric in 2021?

Have you ever asked your family and friends questions like ‘From 1-10, how much do you like this gadget/ product etc. and would you recommend it?’ If yes, you have been successfully utilizing the concept of Net Promoter Score in your day-to-day life to study reactions, preferences and satisfaction levels of other individuals. What is … Read more

The Genius of Loyalty Points Program

loyalty points program

Loyalty programs have been around for decades, and at some point, one might start to question their relevancy and impact. Have they become redundant and ineffective after all this time? Let’s look at some facts and figures to better understand brand loyalty and its relevancy in today’s world. The Pareto Principle shows 80% of your … Read more

A Study on Sephora’s Loyalty Program – The Beauty Insider 

Beauty Insider

In this article, we’ll scrutinize Sephora’s loyalty program, its latest update, how it works, and why it works. The Beauty Insider Initiated in 2007, The Beauty Insider was designed to offer a sense of exclusivity to its loyal customers. The program is updated from time to time in order to stay relevant and offer better … Read more

Annex Cloud & Sugarfina Finalists at Customer Loyalty Awards

customer loyalty awards

We are very excited this week as our team has been named finalists in two categories for the Customer Loyalty Awards! We will find out if we bring home the gold May 22nd at the Loyalty Expo in Charlotte, NC. A special congratulations to Sugarfina for being named a finalist for the CX Strategy Award, … Read more

5 Leading Enterprise Loyalty Programs in 2021-2022

enterprise loyalty program

When you’re a company of a certain size, customers perceive your brand to blow out the competition online. The battle to attract and retain customers is more heated than ever, but building a custom enterprise loyalty program can feel like a daunting task. Numerous studies conclude that customers are more likely to stick with brands … Read more

10 Do’s and Don’ts for Customer Loyalty Programs

customer loyalty programs

As consumers, we love customer loyalty programs. Who doesn’t love free things? Everyone from major retailers to your local mom and pop shop are implementing some sort of loyalty program to keep consumers coming back. According to the SBA, roughly 400,000 businesses are started each year and that’s a ton of competition just domestically. With … Read more

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