Decoding the Concept of Loyalty Marketing

by Natasha Ambavle |

Decoding the Concept of Loyalty Marketing

Have you ever tried to collect sand in your palm? The more sand you try to accommodate, the more it slips through your fingers; much like acquiring and trying to retain customers. Just like sand, the logic behind customer retention is simple; focus on retaining the sand in your hands than trying to accommodate more. … Read more

The Do’s and Don’ts of a Subscription-based Premium Loyalty Program

Since there is no set formula to design a successful subscription-based premium loyalty program, oftentimes, businesses fail to leverage the maximum benefits of this high-performing loyalty strategy. If you are looking to amplify your brand’s reach through a premium loyalty program, here’s a list of do’s and don’ts that you need to be mindful of. … Read more

Answering The Most Frequently Asked Questions About Loyalty Business Models

In the business and marketing circuit, talks of brand and customer loyalty are a common occurrence. Decades after its inception, global brands are revisiting loyalty marketing, to renew their customer’s faith in the brand, especially after the market disruption caused by the 2020 pandemic. A loyalty business model can help a brand to reinstate its … Read more

6 Easy Ways to Promote Your Referral Marketing Program

referral marketing program

According to The Word of Mouth Marketing Association, there are approximately 2.4 billion brand-related conversations each day in the United States, a breeding ground for referral marketing. Not to mention the fact that 83% of consumers say they trust recommendations from people they know (Nielsen). In layman’s terms, recommendations are the highest source of trust, … Read more

Let’s Talk Referral Marketing with Al Lalani

Referral Marketing

  In this episode of Let’s Talk, our Chief Strategist Al Lalani speaks with us about best practices in referral marketing. Did you know that 7 out of 10 Americans seek opinions from their peers prior to making a purchase? Or that 49% of people say friends and family are their top source for brand … Read more

7 Steps to Referral Marketing Success

referral marketing

In this age of information overload, 82% of customers are making purchase decisions based on recommendations from their friends and family. While brands and retailers have many different ways of earning these recommendations, many are finding the benefits of referral marketing by tapping into their customers’ networks. By offering customers incentives for referring your brand … Read more

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