Launching a Loyalty Program and Measuring its Success

by Grace Miller |

Launching a Loyalty Program and Measuring its Success

launching a loyalty program

There is no argument over this – Acquiring customers is good, but retaining customers is better. A popular statistic says increasing customer retention by 5% can boost profits by up to 90%. This little piece of statistic has shifted the focus of the brands on retaining existing customers. The Pareto principle is applicable everywhere, and … Read more

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