B2B Loyalty Programs are Key to Future Growth: What Matters Most and Findings from B2C

by Bistriti Poddar |

B2B Loyalty Programs are Key to Future Growth: What Matters Most and Findings from B2C

B2B Loyalty Programs

Loyalty programs in B2C brands are adding a lot of value for brands, manufacturers, and retailers.  B2B, however, is just now starting to take off.   B2B manufacturers and distributors view loyalty differently than B2C.  However, it is clear that loyal customers drive perpetual growth and boost brand affinity. According to Pareto’s principle, 80% of … Read more

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