The Theory Behind Customer Incentive Programs

by Natasha Ambavle |

The Theory Behind Customer Incentive Programs

Incentive Loyalty Program Internet Marketing Business Concept.

What if I offer you an incentive for reading this blog post? Chances are, you would read it to the T, paying attention to every word and sentence. Wouldn’t you? The incentive theory of motivation (a behavioral theory) suggests that people are motivated by a drive for incentives and reinforcement. And this has worked exceptionally … Read more

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