First Party Data and its Impact on Retail – A Guide

by Bistriti Poddar |

First Party Data and its Impact on Retail – A Guide

Impact on Retail

With stricter government regulations now coming into effect and expensive costs to acquire unreliable and inaccurate third-party data, brands are now focusing all their efforts on collecting and analyzing first party data. First party data is collected directly from the customer and hence not only brings a high level of data accuracy, but also higher … Read more

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