Ratings and Reviews FAQs: How Do I Get More Reviews?

by Grace Miller |

Ratings and Reviews FAQs: How Do I Get More Reviews?

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User generated content (UGC) like Ratings and Reviews can increase your site’s revenue by up to 18% by providing helpful information from customers’ perspectives. This will only happen, though, if customers actually contribute reviews! There are three main ways to get more reviews for your e-commerce site: email solicitation, syndication, and incentivization.

Email solicitation is indispensable for gathering reviews. Customers rarely write reviews without being prompted, and email is the most direct way of getting their attention.

An example of a well-designed review solicitation email from Vionic footwear.
An example of a well-designed review solicitation email from Vionic footwear.

The industry average reply rate for review solicitation emails—meaning the percentage of customers emailed who end up writing reviews—is 2.5%. Bazaarvoice has noted that some of their clients see review response rates as high as 4.5%. Annex Cloud’s clients, however, have seen response rates above 9% thanks to a host of tools and best practices that help them get more reviews.

Your Ratings and Reviews software provider should, ideally, strategize with you to optimize your post-purchase emails. Here at Annex Cloud, our Smart Engagement Accelerator (SEA) uses historical data, product type, and product category to determine the best time to reach out to customers. It then adapts based on your customers’ response rates.

The wording and design of your solicitation emails is also vital to getting quality responses. Our Customer Success Team has found that when it comes to sending review forms in emails, shorter forms are slightly more effective than longer ones.

Syndication is another effective method to get more reviews on your site. For manufacturers, this consists of having reviews of your products on your retailers’ sites distributed to your site. Likewise, for retailers, syndication means placing reviews from your manufacturers’ sites on your own.

Consequently, syndication doesn’t just increase your review volume; it also boosts your exposure on your partners’ sites.  If you’re worried about content ownership with regards to syndication, rest assured. With Annex Cloud, the content that’s submitted to your site is yours alone.

Incentivization, simply put, gives customers tangible reasons to write reviews. While you should never pay shoppers to write reviews, it’s an acceptable and widespread practice to reward them with some loyalty points or a small discount.

Our preferred method of incentivizing review-writing is to link it to a client’s loyalty program. Typically, our clients reward customers for writing approved reviews only, and institute a limit on rewards to discourage spam behavior. Here’s an example from Ouidad, a salon haircare line.

ouidad loyalty actions

No matter what methods you’re using to increase reviews, remember that the actual process of writing a review should be as easy as possible. That’s why Annex Cloud recently debuted in-mail reviews. In-mail reviews refer to the practice of embedding review forms within emails, so shoppers don’t have to visit a separate page in order to share their thoughts. Here’s an example from Kal Tire.

kal tire review in email

Your Top Loyalty Marketing FAQs

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Any marketer who has spent enough time in the real world of business will tell you how difficult it is to retain customers and how important it is to retain them. After all, 82% of companies agree that retention is cheaper to execute than acquisition. Over the period of a time, loyalty programs have been instrumental in retaining customers without a highest time and money investment on the side like marketers like you. It explains then why loyalty programs have been hailed as the Holy Grail of current marketing. But, still, legendary loyalty programs are much fewer in numbers. So, what does it actually take to create one? We will explain by answering your top loyalty marketing FAQs.

1) How do I announce my loyalty program to customers?

This is one of the most important loyalty marketing FAQs, as the whole concept of the loyalty program will go into the drain if your customers are not aware of it. Through our loyalty program layout, we will come up with solutions like website calls to action (CTAs),, and email campaigns.

2) How important Is customization In running a loyalty program?

No two companies and no two customers are same. Thus, customization is a compulsion. That’s why our loyalty solution enables you to customize your loyalty program to offer points/rewards. You can choose from multiple actions like making purchases, signing up for newsletters, referring their friends and submitting reviews as your prerequisite action for loyalty rewards.

Bebe, for example, rewards customers for visiting their website and hashtagging photos on Instagram, in addition to more common loyalty actions.

bebe rewards mobile

3) How can I keep transparency in my program?

This is one of our more important and uncommon loyalty marketing FAQs. Deceiving your customers or keeping them in the dark about their rewards is a big NO. They should have a clear picture of their standing when it comes to rewards. Our loyalty solution has a customized dashboard that shows their point standing, the types of rewards they can receive and how they can redeem their points.

4) How can I reward my customers effectively?

More than often most people participate in a loyalty program for some sort of a reward. Thus, giving them rewards in a proper and timely manner is what matters the most. To ease up your efforts on this front, we have inserted easy rewards management in our solution that eliminates the complexities and data handling problems associated with multiple platforms and vendors.

5) Should I keep only one kind of incentive?

Even though dollars off is the most popular reward, that may not be appropriate for businesses that work on low-profit margins That’s why our loyalty solution is flexible enough to support and deliver any kind of incentives- Product Samples and 3rd party gift cards are some of them. Plus, we have Loyalty Calculator to determine what should be the right reward for your each and every client.

6) How can I boost customer participation?

The sustenance and durability of loyalty program singularly depend on the enhanced and the incremental participation of the customers. Hence, our solution allows you to keep a close eye on customer insights such as point standing, demographic information, actions customers have taken, and the frequency of their engagement. Once you are armed with all the information, you can send loyalty marketing communications in transactional emailsl. Indeed, this targeted and personalized email is a powerful way to enhance their participation.

7) How can I ensure higher ROI?

This is the crown jewel of loyalty marketing FAQs. Every core business activity is carried out by keeping ROI in mind. A loyalty program is no exception. We understand this and thus throughout the execution of our loyalty program on your platform, we will provide you vital customer insights, which drives the ROI movement. Some of those insights deal with total points awarded and redeemed, loyalty actions taken till date, Customer demographics like age and geographic region and revenue generated by your loyalty program.

You Asked, We Answered: Referral Marketing FAQs

referral marketing faq frequently asked questions

Our common observation is that most of the marketers have no doubts whatsoever about the efficacy and benefits of customer referral programs. And the reason for this doubtless mindset is- many success stories of such referral programs. But there are people who have doubts about programs’ functionality. In this article, I will try to calm the qualms in the context of our referral programs by answering your top referral marketing FAQs.

1) How Can I Request Referrals From My Customers?

One of the most effective ways to solicit referrals from your customers is to place calls to action (CTAs) across your site, like on your homepage or on your “My Account” page. You should also send out emails notifying customers of your referral program, and promote it on social media.

Bebe, for example, puts a referral CTA on the top navigation of their website.


2) How Can Customers  Refer a Friend?

This is one of our most common referral marketing FAQs. Email, social media, and receipt codes are just a few of the options. Besides, there is no restriction on referrals. You can request as many referrals as you want.

3) What Do Friends Need To Do So That Customers Can Get Their Rewards?

Your friend needs to perform the referral action, such as purchase or sharing the referral link on various social media. The referral action may vary depending upon the program’s goal.

4) What If a Referred Friend Is Not Taking The Action?

Our solution is robust enough to take care of that. You can send a reminder email to your friend if he hasn’t taken action even after three days. After three days, an additional referral email will be sent. You can always adjust the time frame for sending these reminder emails.

5) When Can Customers Get Their Rewards?

The referred friend has to finish the Referral Action. Once that is done, the customer who made the referral will receive rewards via email.

6) Do Customer Rewards Or Incentives Get Expired?

We have kept the whole solution flexible to suit your individual needs. Even though the referral email can be active only for 30 days, you can make changes in it as per your requirements. The same is true with rewards. Generally, most rewards are active for one year.

7) Are There Only One Kind Of Incentives?

39% of survey respondents say monetary or material incentives such as discounts, free swag or gift cards greatly increase their chances of referring a brand. Even though $ Off is the most popular reward, we understand that neither the brands nor the customers are same. That’s why our refer a friend solution is flexible enough to support and deliver any kind of incentives- Product Samples and 3rd party gift cards are some of them.

8) In Case Customers Don’t Get My Rewards Even After All The Above-Mentioned Procedures, Who Do I Contact About This?

We’ll be more than happy to help but before contacting us, please check:

  • Your inbox. An email confirming the reward will be sent to the email address you used when signing up.
  • Your balance. Referral rewards will be credited directly to your account.

9) Can I Track The Success Of Your Refer A Friend Solution?

Our solution comes with a comprehensive dashboard, which has inbuilt reporting capabilities. You can identify your top influencers, track the channels with your highest referral rates and monitor revenue generated through Refer a Friend.

10) Does Your Program Help Me In Organizing My Efforts?

Yes. You can customize your reporting and scheduling. As all the members in the team get the information they need, it ensures that all the members of your team are on the same page.

Our best minds at Annex Cloud has devised refer a friend program by taking care of all the pain points that marketers face on a daily basis as far as refer a friend program in concerned. We have made it as simple and as interactive as possible from customers’ point of view. If you have more referral marketing FAQs, please submit them in the comments section or by clicking “Contact Us” on our website!

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