Pioneering in the Era of Social Interactions

by Natasha Ambavle |

Pioneering in the Era of Social Interactions

In the 4th century, the great baths were prominent and undoubtedly one of the most cherished parts of Roman culture. Symbolically it was a common place for bathing but, in reality, it was a meeting place for social and business interactions. Not much has changed, only today the global meeting place of the world is … Read more

Creating Your Full-Funnel Facebook Ad Strategy

Facebook Ad Strategy

To create a full-funnel ad strategy on Facebook, not only must you have a great funnel, but your landing pages need to be on point as well. You can write the best ad copy and target the right audiences, but if your landing pages are missing valuable information that the prospect needs to make their … Read more

Don’t let Facebook control your organic reach

With over 1 billion users creating content, sharing news and posting photos, it was only a matter of time before Facebook started limiting which content appears in newsfeeds. With Facebook’s new guidelines and rules, every business page’s organic reach took a hit. Organic reach is defined as the number of unique people who saw your … Read more

The No Hassle Facebook Contest

facebook contest

Creating engaging content on Facebook is a challenge. Posting photos, quotes and interesting articles can get a bit redundant, especially if you don’t have time to curate relevant and amazing content. The most interactive type of content are Facebook contests. These get your fans to actively participate in your online community through liking, entering and … Read more

Maneuvering the Social Media Minefield

Social media is extremely fickle. Best practices are continually changing. What worked last week, could turn users away this week. And every week, companies are still jumping over each other to join social media. They’re pushing for likes, shares and ultimately, to win their consumer’s loyalty. But most are forgetting about the most important person … Read more

Social Media Wars: Xbox One vs. PlayStation 4

The Players: Microsoft (Xbox One) vs. Sony (PlayStation 4) The Game: Social Media At the end of November, gaming as we know it will change forever (again). That’s because Sony is planning to release the PlayStation 4 on November 15th, and Microsoft is planning to release the Xbox One on November 22nd. It has been … Read more

Is Social Media the Most Popular Kid at School?

Social Media sites are now a staple in our everyday lives, and for teenagers it is no different. They have grown up with Facebook and Twitter, not knowing the world any differently. Teenagers spend about 5 hours a day online and at least 51% of teenagers will log into a social media site at least … Read more

What does Facebook Want to Be When it Grows Up?


Facebook started back in 2004 as a way to connect, share updates and photos with friends and family. Zuckerberg’s current cash-cow originated from the failed concept of Facemash. A kind of “hot or not” idea that featured photos from unwilling Harvard students and encouraged other students to rate them based on levels of attractiveness. Thankfully, … Read more

The Battle of Facebook and Google+

Lately, there has been a lot of buzz about the competition between Facebook and Google+, so we thought we would lay all the facts out on the table. With over 350 million active users, Google+ surpassed Twitter and is coming in at second place behind Facebook. Who will come out on top? And most importantly, which network … Read more

Facebook Store: Why your Brand Needs One

In this day and age marketing your product has become more competitive with social media sites like Facebook and Twitter revolutionizing the way people communicate over the web. As a brand, promoting your product over any social network requires a lot of thinking. Facebook currently leads the race for the top social networking site, so … Read more

How Fashion Retailers Use Social Media

People who are interested in the latest fashion trends always picked up fashion magazines to know about the ever-changing “ins” of the industry.  However, social media has changed this totally.  Journalists, fashion incubators, and so called fashion gurus who were just interested in the industry are now using the social platforms to reach their audiences … Read more

Advertising With Facebook Pay Per Click

When it comes to advertising on Social networking channels I am sure the first choice that everyone has is Facebook and why not after all it is the grand daddy among all Social Networks.  Advertising through Facebook if planned correctly can be very effective. The fan reach is huge because they allow anyone with an … Read more

Leveraging Social Media for Customer Service

Using social media as a part of your customer service strategy can beneficial depending on its executed. The following are some factors that need to be considered before getting started. Be on alert on what’s being discussed on the web. Services such as Google Reader, NetVibes, Social Mention and others can be used to keep … Read more

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