Amplifying Emotional Loyalty Through Customer Capitalism

by Erin Raese |

Amplifying Emotional Loyalty Through Customer Capitalism

What do great leaders and companies have in common? “Great companies help people lead great lives-they are a force for the good. Great leaders build and sustain such communities. They inspire team members to forge lives of meaning and purpose through service to others-service not merely satisfactory but so thoughtful, creative and caring that it … Read more

Empathy and Emotion – Catalysts for Business Growth

Have you ever forgotten a person that has consistently been kind to you and empathetic to your needs? Probably not! Right? Empathy plays a very important role in our interpersonal relationships and there is no reason why it won’t work for your transactional relationships. A study by Businessolver states that 90% of employees are more … Read more

Break Down Data Silos to Build Emotional Bonds & Drive Loyalty

break down data silos

According to SmarterHQ, 63% of consumers stop purchasing products and services from companies who poorly execute personalization. Personalization is good for business. In fact, Adweek reports that personalization can reduce acquisition costs by as much as 50%, increase revenues up to 15% and increase marketing spend efficiency as much as 30%. No wonder that, according … Read more

Your Loyalty Program Name is a Direct Reflection of your Brand

direct reflection

They say, what’s in a name? Well, when it comes to loyalty programs, the name determines what your customer thinks about your company and your loyalty program even before they sign up for it. The name of your loyalty program sets the tone for  prospective shoppers and members. It shouldn’t just motivate them to join … Read more

Brand Loyalty Magic: Inside Disney’s Marketing Strategies

Disney's marketing strategies

There is a reason Disney has grown to be one of the largest media conglomerates in the world. When we think of the most memorable brands, we can usually name competing brands in the space: Coke and Pepsi, Apple and Microsoft, etc. Disney’s marketing strategies, however, have made it so no competitors can even approach … Read more

White Paper: Emotional Loyalty in 2019

emotional loyalty white paper

We all know how the traditional rewards program model, right? A customer buys something and the retailer offers incentives like loyalty points or additional products. This is known as the transactional, or rational model of customer loyalty. Though it’s a very successful strategy, it really only considers consumers who are loyal for the reason of … Read more

The Importance of Emotional Loyalty

emotional loyalty

When we think of traditional customer loyalty, we think of the points-for-purchase rewards model. We think to ourselves “How many points do I need to can earn this item?” Many brands limit themselves to rational or transactional loyalty as opposed to emotional loyalty. Purchasers make decisions based on logical decision-making and economic incentives like rewards … Read more

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