5 Tips To Get Your Customer Back To Your Website

by Bistriti Poddar |

5 Tips To Get Your Customer Back To Your Website

Visit-the-website

When you have an ecommerce site, it’s a never ending battle to win repeat customers. You want to do everything to make that precious conversion, acquire customers and make them return to your site. Encouraging customers to make a repeat purchase is relatively easy and more cost effective than seeking new customers. Repeat customers are … Read more

10 Key Customer Acquisition Tips for 2019

customer acquisition

It’s no secret that customer acquisition is very expensive. The cost of acquiring a customer has increased almost 50% over the past five years (HubSpot) and now sits at about five times the cost of keeping a customer. So when you invest your time and money into customer acquisition channels, you should do it right. … Read more

Partner Spotlight: Strengthening Your Loyalty Program with Email Personalization

Annex Cloud & Maropost

Why Personalize? Personalization is far from a new trend in marketing, but there’s a big gap between what companies should be doing and what they are doing. Most companies know personalization is a powerful way to connect with customers—both to bolster brand loyalty and drive purchases—but many aren’t quite sure how to go about introducing … Read more

Partner Spotlight: Why Email Marketing Should Be at the Heart of Your Customer Loyalty Strategy

Annex Cloud & Maropost

In the past few years, customer retention has come to attract quite a bit of attention. And while retention may not be as sexy as acquisition, the ROI is far more appealing. By the Harvard Business Review’s account, it costs between 5 and 25 times more to acquire a new customer than to keep a current … Read more

Marketing with UGC: Squeeze Your Content to the Last Drop

ugc

Here at Annex Cloud we don’t like to waste things. Whether it’s a water bottle, a paper bag, or precious user generated content (UGC), we’re all for reusing and recycling. When you have hundreds of inspiring pictures up in your Visual Commerce galleries or thousands of rave reviews, it seems like a shame to not use … Read more

Four Keys to Amazon’s Marketing Success (and How to Improve Them)

Four keys to Amazon's marketing success

Amazon set another annual record in holiday sales this year, with more customers than ever before. With about 50% share in the e-commerce industry, they’ve made billions in revenue this year. There are a million and one reasons why the retailer sees revenue like this, but today we’re going to keep things simple and focus … Read more

Three Keys to Amazon’s Success

Keys to Amazon's Success

Amazon is, obviously, the giant of online retail. The company just announced that its Cyber Monday sales grew by 40% from 2014 to 2015. In one week last month, 3 million people joined their Prime loyalty program. We can’t tell you how to gain Jeff Bezos’s 20+ years of experience within a year, or how … Read more

Email Marketing Best Practices: Are You In or Out?

email marketing best practices

Whatever your social commerce and customer loyalty marketing plan is, it’s basically guaranteed that emails are part of it. When your customers click to use a tool like Refer a Friend or join your loyalty program, you’re probably going to collect their emails and then use them to send your customers more offers. But what … Read more

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