When working at a retail store a couple of years ago, I was amazed when my boss informed me that in the near future my job would be non-existent. Instead, our jobs would be replaced with desks and headsets, working with customers from the comforts of an office instead of in store. He explained that … Read more
In the past, consumers would head to stores looking for products to buy, fighting to find parking spots and waiting in long checkout lines. Nowadays, the trend is shifting, as more and more consumers are choosing to do their shopping online. In fact, E-commerce sales are increasing by 19% every year around the world. Shopping … Read more
A growing field of eCommerce players, technological advances, and changing user expectations means that today’s retailer capabilities range from the widely adopted and well established to strategies that are still being defined by early adopters. A 2012 assessment of 100 top performing online retailers by Deloitte, “4th Annual eCommerce Assessment: digital retail leaders at the … Read more
Solid social marketing strategies separate the extraordinary from the ordinary in the world of e-commerce. Recent studies have found that 27% of total time online is spent on social networking sites. On top of that, 46% of online users rely on social media when making a purchase decision. Due to the fact that brand success … Read more
There are many things companies look for when they are trying to justify the results and ROI that come from social campaigns. When it comes to discussing ROI most people tend to believe that as long as I am making money than this is working for me. However, Engagement and Data are two of the … Read more
As the worlds population surges every year, China is poised to become the biggest online marketplace in the world within the next few years. China has approximately 193 million online shoppers which is more than any other country. In the next few years, these Chinese consumers will be spending $1000 per year online which is … Read more
Show Rooming to Survive There has been a trend over the last couple of years called “show rooming”. According to a September 12th article on Time.com, show rooming is described as a process when “shoppers scope out merchandise in person, only to whip out a smartphone, shop around, and ultimately make the purchase elsewhere.” This … Read more
Social Commerce has been slowly transitioning into businesses’ ecommerce sites with the evolution of consumer’s behaviors over the last year. Businesses’ alike have been implementing a new way for their consumers to shop via their websites. Although some have made the switch there are those that are hesitant to see what the real benefits of … Read more
2012 has been a wild year for Facebook. From going public in May and purchasing Instagram in April to hitting the One Billion active users last week you can’t argue that 2012 has truly been the year for Zuckerberg. As the biggest social network in the world it is hard argue the fact that Facebook … Read more
Gone are the days when a company or individual identified its reputation based on the fan mails and e-mails they received. Welcome to the era of digital marketing and social engagement where an individual or company boasts its popularity by listing its thousands of likes or hundreds of followers. Facebook and Twitter are now fully … Read more
No one here at Annex Cloud is a Rocket Scientist, well there is one Project Manager named Arun…that’s another story, but we are big believers that if you have an Ecommerce company your first investment should be in social media because that is where your customers live. There is this big misnomer in the Ecommerce … Read more
They say Old is Good but, we at Annex Cloud believe only Bold gets you Sold. Whether it is from revamping our website to an audacious look and feel, or leaving a long-lasting impression at conferences, Annex Cloud is paving the way to making E-commerce websites social. Despite all the noise out in the Social … Read more
When it comes to ROI, social media should never be disregarded. Social media is becoming more vital everyday and it businesses/brands should learn how to use it. With the usage of social media where does ROI come into place? The aim for retailers should be that to have goals that have results that can be … Read more
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