First Party Data and its Impact on Ecommerce- A Guide

by Bistriti Poddar |

First Party Data and its Impact on Ecommerce- A Guide

First-party-data-impact-ecommerce

With Google’s decision to ban third-party cookies on their Chrome browser, many advertising, marketing and analytics companies have strung into panic. Brands are now being forced to rethink their marketing strategies and focus on more reliable forms of data collection like emphasis on first party data. This should be identified as an opportunity to alter … Read more

Social Commerce: the Future of eComm & Customer Loyalty

social commerce

It’s 2019 and social media is evolving way beyond social purposes alone. Platforms like Facebook and Instagram have taken giant strides toward implementing a seamless eCommerce experience into its functionalities. From discovery to conversion, commerce can now be facilitated from your favorite social media channels, across devices and countless supportive apps. Social media and other … Read more

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