The Impact of Discount Culture on Brand Loyalty

by Natasha Ambavle |

The Impact of Discount Culture on Brand Loyalty

The prime concern of brands nowadays is to attract customers and gain a competitive edge. However, offering discounts isn’t the best option to do so. Vantage Partners, a consulting firm, surveyed 83 senior sales leaders at Fortune 500 companies across 11 sectors. The findings clearly indicate that the discount culture doesn’t actually work in favor … Read more

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