The New Wave of Media Loyalty Programs

by Natasha Ambavle |

The New Wave of Media Loyalty Programs

A consumer survey by Deloitte Consultancy found that 61% of the customers check their mobile phones within five minutes of waking up, every morning. Social media is the new ‘hangout’ or networking place of the world, and if you are not leveraging this platform through your media loyalty programs, you are missing out. Social Media … Read more

A Brief Know-How of Data Privacy Laws

For every valuable commodity, there are rules and regulations in place, to ensure smooth and ethical resource management and transfer practices. A code of law is imperative to ensure that the commodity is ethically sourced, stored and transferred, be it gold, oil or data. Data is among the most valuable commodities in recent times and … Read more

Why is 1st Party Data Important to Loyalty and How Do You Use It?

We all have ‘accepted cookies’ hastily while browsing through websites. Most of the time even without giving it a second thought. What we seldom realize is that with just one click we are sharing information with a person, team, a company, or more. Sharing information is not necessarily a bad thing; provided that the data … Read more

Why You Need Data and How to Extract It

Have you ever heard the phrase “Scientia potentia est”? It’s Latin for ‘Knowledge is Power’. Just like you might not understand the Latin phrase but do understand its essence, you may not fully comprehend the complex subject called data. But certainly, you are aware of its infinite potential, because, in today’s day and age, Data … Read more

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