Why is 1st Party Data Important to Loyalty and How Do You Use It?

by Natasha Ambavle |

Why is 1st Party Data Important to Loyalty and How Do You Use It?

We all have ‘accepted cookies’ hastily while browsing through websites. Most of the time even without giving it a second thought. What we seldom realize is that with just one click we are sharing information with a person, team, a company, or more. Sharing information is not necessarily a bad thing; provided that the data … Read more

Do You Know Your Customers Better Than Your Competitors?

Did you know, companies that adopt data-driven marketing are more likely to have an advantage over the competition and increase profitability? In fact, a recent Forbes article states that they are six times more likely to be profitable year-over-year. So, what is this customer data that drives success? In simple terms, it’s knowledge about your … Read more

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