Loyal Customers or Advocates?

by Grace Miller |

Loyal Customers or Advocates?

Too often today the two terms “loyalty” and “advocacy” are used interchangeably when referring to valuable customers.  In fact, they exist on two ends of a spectrum. Today, customers have many choices and are distracted by messages, promotions, and opportunities to save and derive greater value from their purchases.  A brand like Nike hopes that … Read more

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