The Impact of Customer Satisfaction on Customer Retention

by Natasha Ambavle |

The Impact of Customer Satisfaction on Customer Retention

customer satisfaction and retention

Brands have gotten so busy implementing strategies to acquire new customers that working on customer satisfaction has taken a back seat. From a practical standpoint, customer retention is more profitable than customer acquisition. The book, Marketing Metrics, emphasizes that companies have a 60-70% chance of selling to an existing customer while the probability of selling … Read more

The Science Behind Customer Retention

The year 2020 shed light on the significance of customer retention and since then, it has been the talk of the town! While everyone stresses the importance of adopting this strategy, there isn’t much speculation about why and when you should focus on retention. In this article, we will learn about when you need to … Read more

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