What are e-commerce referral programs- A Guide

by Bistriti Poddar |

What are e-commerce referral programs- A Guide

ecommerce-referral-programs

E-commerce referral programs are specifically designed by brands for their existing customer base. This program incentivizes and rewards customers for sending out referrals to bring new leads to the business. Most loyalty programs focus on the retention of customers to increase a business’s profitability. E-commerce referral programs target both retention and acquisition as they incentivize … Read more

The Art of Referral Sales

A quick question: What is the main objective and function of your digital marketing team? You might say activities like designing a communication strategy, content generation, optimization, and such other things. However, the core purpose of all these activities is always one – lead generation. The pursuit of attracting prospects and turning them into potential … Read more

The Most Remarkable Referral Incentive Ideas in 2021

referral-ideas

Perks and pay-offs are a great way to motivate loyal customers into sending more referrals, be it a free month of subscription, discounts, or gifting any item of value and importance. Referral incentives are a proven way to give customers a reason to share brand love and refer more people in their inner circle. A … Read more

How Referral Reward Programs Can Drive Engagement and Foster Growth

If you are unclear about the scope and success rate of referral programs, here’s a fun fact – 88% of Americans say they would prefer to be incentivized or rewarded for sharing their product recommendations on their social media as well as to their family and friends. Purchase decisions are based on many factors, such … Read more

Customer Referrals – Strategic Advantages and Application

How often have you purchased something that your peers and family strongly recommended? Chances are that you have purchased such products, and quite often as well.  More often than you think, brands and companies rely on the patronage of their loyal customers to acquire new customers and expand the brand’s reach. This is precisely what Customer Referrals … Read more

The Most Successful Referral Program Examples

referral program

A referral program is a well planned, strategic way of involving loyal customers into brand advocacy, by rewarding every customer through incentives like discounts, subscriptions who makes a referral. Also known as the “Word Of Mouth” marketing, successful referral program help building a positive brand image and help promote trust-based marketing. A study shows 9 … Read more

How a Referral Tracking Software Can Improve Campaign Effectiveness

Referral Tracking Software

Trust is the central principle of all human relationships and even transactions; this is why brands always seek to build a relationship with their customer based upon the fundamentals of trust. Every marketing strategy and brand loyalty program is designed to build faith. It is also the primary reason for the success of referral marketing. … Read more

Myths About Loyalty Programs and Why They Should be Ignored

myths about loyalty programs

Gartner predicts that 80% of your future revenues will come from 20% of your existing customer base. So, basically, it means, a few loyal customers bring more revenue than a heap of new ones and you must invest and show high perceived value to your existing customers in order to keep them.  Experiential loyalty programs … Read more

Your Loyalty Program Name is a Direct Reflection of your Brand

direct reflection

They say, what’s in a name? Well, when it comes to loyalty programs, the name determines what your customer thinks about your company and your loyalty program even before they sign up for it. The name of your loyalty program sets the tone for  prospective shoppers and members. It shouldn’t just motivate them to join … Read more

Subscription Loyalty Programs Increase Customer Lifetime Value

subscription loyalty programs

Ever since Amazon announced that it has touched 100 million Prime members, there has been a lot of discussion and chatter around subscription loyalty programs. Netflix also became very interesting when the officials reported 1.96 million new subscribers the very first quarter. Why do you think 100 million subscribers have raised their hands to sign … Read more

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