Lessons in Marketing – Customer Loyalty and Customer Retention

by Natasha Ambavle |

Lessons in Marketing – Customer Loyalty and Customer Retention

customer loyalty and retention

At first glance, you would assume that customer loyalty outweighs customer retention. Who doesn’t want a strong set of loyal customers? Retaining customers may seem less important compared to having loyal customers, but what most fail to understand is that customer retention is a very important stage that leads to customer loyalty. How can you … Read more

Everything You Need to Know About Loyalty Applications

Loyalty Applications

Brand loyalty, customer loyalty, and loyalty programs are commonly mentioned terms in modern-day marketing. Loyalty programs, overall, are based on incentive theory, which suggests that behavior is motivated by a desire for reinforcement or incentives. The psychological effect loyalty and reward programs have on customers is one of the prime reasons these remain valid and … Read more

Building Customer Loyalty in 2021-22

In a fast-changing world, where customers are exposed to numerous brands and products each day, surviving and thriving in this competitive era has become a bigger challenge. While customer acquisition may help with business expansion, loyal customers will help the brand sail through the sea of rivals and create a distinct identity of the brand … Read more

A Study on Target’s Loyalty Program: The Target Circle

Target's Loyalty Program

In October 2019,  Target introduced a new loyalty offering –The Target Circle. In 2020, The Target Circle celebrated its first anniversary with over 80 million members! The statistics are astonishing, and we’re certain they have already piqued your interest. So what exactly is Target’s loyalty program? What was its impact, and why was it successful? The … Read more

A Complete Know-How of Customer Cards

Customer Card

A few years ago, almost every other person in the US had a COSTCO, Starbucks, or some other membership card from retailers across the country. While most physical cards were replaced with virtual cards, the concept remains and is only gaining momentum – and they provide incredible value to both the brand and its customer. … Read more

Forrester Now Tech: Loyalty Marketing, Q4 2022 Report Features Annex Cloud as Customer Loyalty Solutions Provider

customer loyalty solutions

Annex Cloud, a leading customer loyalty solutions provider firm has been included in Forrester Now Tech Loyalty Marketing, Q4 2022 Report. The report features Annex Cloud at the apex position in the midsize organizations category including firms with annual revenue between $25M to $75M. With a wide range of loyalty marketing players available in the … Read more

Let’s Talk Referral Marketing with Al Lalani

Referral Marketing

  In this episode of Let’s Talk, our Chief Strategist Al Lalani speaks with us about best practices in referral marketing. Did you know that 7 out of 10 Americans seek opinions from their peers prior to making a purchase? Or that 49% of people say friends and family are their top source for brand … Read more

Maximize Your Customer Loyalty Program

customer loyalty program

There’s no doubt the popularity of loyalty marketing programs has consistently been on the rise with a reported 3.3 billion customer loyalty memberships in 2015 and a 26% increase in memberships reported since 2013. However, the flip side of that growth, is actual consumer participation has dropped. The average U.S. household belongs to 29 loyalty … Read more

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