The year 2022 reiterated the unpredictability of the market, social and ecological concerns and their impact on businesses as well as customer behavior. From revenge shopping to conscious consumerism, we have seen it all and one thing is clear – customers will purchase and an incentive never hurt to influence their purchase behavior. With smart … Read more
What if I offer you an incentive for reading this blog post? Chances are, you would read it to the T, paying attention to every word and sentence. Wouldn’t you? The incentive theory of motivation (a behavioral theory) suggests that people are motivated by a drive for incentives and reinforcement. And this has worked exceptionally … Read more
What if I told you, if you read this entire blog post, you will find an incentive code at the bottom of the page? Chances are you have already scrolled down and back up to check whether you read the first line correctly or not. This is the power of Incentives! Obviously, marketing gurus and … Read more
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