Reasons Online Reviews are Important for your Business

by Bistriti Poddar |

Reasons Online Reviews are Important for your Business


Having easy access to online reviews has radically changed the way customers purchase online. No matter which industry you are in, it’s pivotal to have a positive online presence and it’s also a key part of branding. Customers are constantly reading online reviews to evaluate whether they want to buy a product or not. According … Read more

Supercharge your Marketplace with a Loyalty Strategy


Loyalty programs are a great way to establish and prolong profitable customer relationships. According to Accenture, over 90% of companies run some kind of loyalty program. Harvard Business Review has stated that loyalty marketers increase revenues approximately 2.5x faster than their competitors. Loyalty programs make a difference.  Let’s explore how this works in a marketplace … Read more

Harness Data to Foster Customer Engagement

Harness Data to Foster Customer Engagement

The acceleration of digital, fierce competition, and ever-increasing customer expectations have all put a major dent in many of our growth plans. Customers want to be treated like individuals and want to stick with companies that know who they are and invest in building a meaningful relationship based on their preferences, values, and needs. To … Read more

Guide to asking the right loyalty questions- Best Practices


If you are planning for an exclusive tiered reward program for your brand’s loyalty program solution, or perhaps a simple customer referral lead, the value of your loyalty program will always depend upon the rewards that you offer to your loyal brand advocates. The selection of a perfect reward is crucial as it distinctly showcases … Read more

Build an engaging customer experience with an incentive based program


An incentive based program primarily gives customers more perks and benefits in order to get greater engagement. While the conventional structure emphasizes on rewarding customers with every purchase they make, with an incentive based program, customers are rewarded when they cross or achieve a certain milestone.  To understand and evaluate what is good for your … Read more

Breaking Loyalty Fatigue In The FMCG Sector

The customer demands in the fast-moving consumer goods sector are constantly fluctuating while the competition is always on the rise. With a vast variety of products to choose from, retaining customers has become challenging. A loyalty program can add value to the customer’s experience with your brand. It incentivizes their association and encourages them to … Read more

Creating Customer Feedback Loops To Boost Loyalty and Retention Rates

If I asked you to recall a few brand interactions as a consumer, chances are you may vividly remember interactions wherein your concerns or issues were promptly resolved by the brand.  According to Microsoft, “Brands are viewed more favorably by 77% of consumers if they proactively invite and accept customer feedback.” Customer feedback is a … Read more

How To Improve Loyalty Program Participation and Engagement Rate

Improve Loyalty Program

Among the various challenges a brand faces, while implementing loyalty strategies, the major cause of concern is a low participation rate. A brand invests valuable resources and time to design a suitable program for its audience while incurring implementation costs but fails to reap its benefits due to low participation and engagement. In this article, … Read more

Exploring The Customer-Centric Approach

If the Customer is King, isn’t it obvious that your business and marketing strategies must be designed keeping your customers in mind? A Deloitte report that states, “Customer-centric companies are 60% more profitable” reiterates the fact that designing a customer-centric approach is more valuable than focusing simply on profits. But what exactly is a customer-centric … Read more

Building Brand Value that Connects with Customers

Companies and organizations spend millions on creating marketing campaigns that are designed to build a positive brand image, a better connect with the audience and improve brand recall value. These brand-building activities may not have an immediate pay-off but their returns are more valuable than short-term gains. These strategies help to improve the brand’s value … Read more

How Investing in Loyalty Solutions Ensures a Promising Future for Businesses.

Investing in Loyalty Solutions Ensures a Promising Future

Why are more and more brands focusing on loyalty solutions today?  What is it that makes loyalty solutions a perfect fit for inclusion in your business strategy? Definitely, the answers to these crucial questions depends on the efficacy of loyalty solutions to transform and boost your existing business. Tapping the full potential of loyalty solutions … Read more

Deconstructing the Concept of Product Loyalty

People have a tendency to form preferences and associate themselves with people and things they either have similarities with or things that resonate with their values and aspirations. This is all part of the social construct which is reflected even in theories such as In-group favoritism and Maslow’s Hierarchy of Needs. This sociological factor also … Read more

Turn these 4 CPG Trends into Opportunities with Loyalty

CPG Trends with Loyalty

Between the pandemic and Google announcing it’s planning to phase out third-party cookies, Consumer Goods companies are facing some tough challenges. It could be time to consider a loyalty strategy and turn those challenges into exciting and profitable opportunities. Here are four key CPG/FMCG trends and a few ways customer loyalty for CPG/FMCG can help … Read more

Do You Know Your Customers Better Than Your Competitors?

Did you know, companies that adopt data-driven marketing are more likely to have an advantage over the competition and increase profitability? In fact, a recent Forbes article states that they are six times more likely to be profitable year-over-year. So, what is this customer data that drives success? In simple terms, it’s knowledge about your … Read more

Gamification Solutions – The Way of the Future

gamification solutions

Do you know what’s the most effective way to persuade children to do their best and complete a given assignment on time? The answer is simple and the formula universal – Rewards and Gamification. In this case, the rewards may come in the form of stickers or a ‘Best Assignment Trophy’ while the gamification element … Read more

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