Amplifying Emotional Loyalty Through Customer Capitalism

by Erin Raese |

Amplifying Emotional Loyalty Through Customer Capitalism

What do great leaders and companies have in common? “Great companies help people lead great lives-they are a force for the good. Great leaders build and sustain such communities. They inspire team members to forge lives of meaning and purpose through service to others-service not merely satisfactory but so thoughtful, creative and caring that it … Read more

What Do Customers Expect From a Loyalty Program?

A recent report states that the average consumer belongs to 14.8 loyalty programs but is only active in 6.7 of them. Another report by Code Broker found that 65% of consumers engage with less than half of the loyalty programs to which they belong. But that doesn’t say much about the effectiveness of loyalty programs … Read more

Break Down Data Silos to Build Emotional Bonds & Drive Loyalty

break down data silos

According to SmarterHQ, 63% of consumers stop purchasing products and services from companies who poorly execute personalization. Personalization is good for business. In fact, Adweek reports that personalization can reduce acquisition costs by as much as 50%, increase revenues up to 15% and increase marketing spend efficiency as much as 30%. No wonder that, according … Read more

Making the Shift: Becoming a Customer-centric Brand

customer-centric

2021 is the time to put customer needs at the forefront. In the age of empowered customers, companies need to go the extra mile to find out what the customer really wants in order to earn their loyalty and establish a lasting relationship. Did you know that client-centric companies are 60% more profitable (Deloitte)? Customers … Read more

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