The What, Why and When of Customer Loyalty Campaigns

by Natasha Ambavle |

The What, Why and When of Customer Loyalty Campaigns

If an extensive and complex subject like customer loyalty could be summed up in a few words, it would be – “Loyal customers, they don’t just come back, they don’t simply recommend you, they insist their friends to do business with you.” –  Chip Bell, Founder, Chip Bell Group Statistically speaking, a loyal customer brings in … Read more

Loyalty Solutions and their Impact on Businesses

loyalty solutions

What do Reebok, Starbucks, and IKEA have in common? All are leading players in their respective industries, and each has a strong brand following. That powerful brand loyalty distinguishes them and puts them way ahead of their competition, giving the brand an almost cultlike status in some markets. Thanks to their highly efficient loyalty solutions, … Read more

Understanding Customer Loyalty and Strategies to Reinforce It

During one of our conversations, a friend of mine insisted I switch my brand of toothpaste to hers. Her reasoning was simply that it was better and she had been using it for years. I questioned her about the product’s quality and whether she had any hard facts that prove it was better than the … Read more

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