The Importance of Emotional Loyalty

by Sean Ogino |

The Importance of Emotional Loyalty

emotional loyalty

When we think of traditional customer loyalty, we think of the points-for-purchase rewards model. We think to ourselves “How many points do I need to can earn this item?” Many brands limit themselves to rational or transactional loyalty as opposed to emotional loyalty. Purchasers make decisions based on logical decision-making and economic incentives like rewards … Read more

Facebook Store: Why your Brand Needs One

In this day and age marketing your product has become more competitive with social media sites like Facebook and Twitter revolutionizing the way people communicate over the web. As a brand, promoting your product over any social network requires a lot of thinking. Facebook currently leads the race for the top social networking site, so … Read more

Twitter Brand Pages

Twitter Brand Pages

Taking a leap out of Facebook and Google+ books Twitter has launched its new brand pages and I am sure that most of the brands by now would have started making a note of all the features that Twitter has to offer to market. 2102 seems to draw forward a big battle among the top … Read more

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