Fundamental Strategies to Reduce Churn Rate

by Natasha Ambavle |

Fundamental Strategies to Reduce Churn Rate

Brands invest heavily in customer acquisition, expecting and anticipating that these newly acquired customers will have a high customer lifetime value and remain associated with the brand for a long time. But customer churn is as inevitable and unpredictable as the stock market. According to a study by Kolsky, “1 in 26 unhappy customers will … Read more

The Secret to Consistent Growth: Churn Management through Loyalty

A more crowded online marketplace with less barriers to entry and shoppers who are more comfortable buying from new online retailers make continued growth and maintaining market share more difficult than it has ever been. Growing traffic and increasing new customer acquisition are obvious factors to growth, but managing churn can be easier and have … Read more

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