What is the Loyalty Rewards Program? When you purchase something from a brand, what are the chances you buy from it again? Well, there are many different factors for being loyal or not to the brand. If you purchase from the same store again, you probably have a strong reason to do it. The factors … Read more
Customer loyalty programs for small businesses can increase repeat sales by up to 50%. If customers join the reward programs for small businesses, they can get benefit from offers specially customized towards them. Many small businesses still operate on the ‘earn points and redeem’ basis, where customers can get discounts on the next purchase. The … Read more
“There is a huge difference between a satisfied customer and a loyal customer.” -Shep Hyken Good companies become great companies with customer loyalty. Many studies have linked customer loyalty to be directly proportional to profitability. Companies who have profitably sustained themselves for decades do not tinker with their core competencies too much. They prefer going … Read more
Advertising still rules when it comes to engaging or informing your customers and increasing sales but through a new medium called Social Media. Technology has been evolving rapidly and this has greatly influenced the market, the customers’ behavior towards shopping online and the way companies treats their customers because of the transparency and the empowerment … Read more
Customer trust is the most important tool for your business development both offline as well as online. In the new era where everything is going on web, including shopping, planning and even consulting ,gaining in your costumer trust and goodwill is crucial as it is the sole way that your brand might expand and rope … Read more
Fans are assets to any company when it comes to social media marketing. The no. of fans and followers a company page has on a social network clearly indicates its reputation, popularity and social standing. Hence increasing your fan base is a crucial step when it comes to expanding sales and growth through social media. … Read more
With the advent of marketing and advertising your brand on social media dynamics of customer and company relationship is changing rapidly. Social media highly concentrates on bringing in brand awareness, luring in customers and strengthening loyal customer bonds. But social media marketers prioritize brand awareness and maintaining loyal customers more than customer acquisition. This move … Read more
Recently YouTube got a makeover and so did the future of online entertainment and business. The new design and navigational changes are getting mixed responses, but these changes are greatly going to affect your business and hence you need to keep a track of them are implement changes in your online social media strategy. The … Read more
Today everything is going social. Social media has become an everyday thing for most of the people despite their age, nationality or religion. Everyone is hooked to it and hence it’s the perfect platform for marketing and advertising your business among people in a quick, cost effective and guaranteed returns scenario. Being active on social … Read more
Social media is constantly under debate over this topic of the quality over quantity. The quality of content, interaction and advertising over quantity is always discussed over and having a clash of opinions on it. But if we analyze the situation both quality and quantity are equally important for your business. Quantity is important because … Read more
Social media is the best platform to drive in engagement and build up sales and company reputation is a short and cost-effective way. When it comes to engaging customers’ more than just general discussion in a more intense and exciting way, the feature of Contest comes to the aid. Contests not only engage customers with … Read more
Increase your sales cycle in 2012 Buying cycles can be divided into two distinguish categories that is, long and short. Products like retail packaged goods etc which are mainly about “buy right now”. These goods don’t require researching, evaluating and recommendations before buying hence fall under the short buying cycle. Whereas, products that have higher … Read more
When it comes to business entering social media it’s just simple to understand that the sole reason behind it is to increase sales and expand business. It’s not at all difficult to do it on social media as it harbors all the people around the globe on a single platform where you can directly interact … Read more
Social media has empowered business to advertise their brand and boost sales similarly it has empowered the customers to use social platforms for their benefit and utility of conversing with companies directly. Social platforms are the latest platforms where customers interact with the company in a straight line, instead of going through the long route … Read more
Facebook is the fastest growing social network, which is widely used around the globe ranging its users from various age groups. Hence it’s crucial to keep your company updated about the changing trends and even keeping in track of the various sections of audiences in regard to location and age. When a company invests in … Read more
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