How Loyalty Influences Branding

by Natasha Ambavle |

How Loyalty Influences Branding

In the business world, two important factors that differentiate laggards from leaders are – Branding and Loyal Customers. Branding is the distinct identity of a brand that separates it from its and competitors and loyal customers are the backbone of a strong brand. According to Harvard Business Review, “Loyalty leaders grow revenue roughly 2.5x faster … Read more

Let’s Talk: Leveraging User Generated Content

User generated content

  We’re really excited to bring back our “Let’s Talk” segment, where experts in marketing and loyalty come to discuss industry trends. This week, our Chief Strategist Al Lalani discusses best practices in user generated content. What are some practical strategies for optimizing your UGC? What do trends in peer recognition tell us? With 47% … Read more

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