Gamification is gaining traction in every industry and becoming more popular than ever before and there are numerous brands trying to capture the addictiveness of a competitive game and applying it to customer behavior. It’s a great marketing tool to prompt customers to come back for more, thus generating loyalty and brand advocacy. According to … Read more
“Victory in marketing does not happen when you sell something, but when you cultivate advocates for your brand”: Steven Knox, Proctor and Gamble In today’s intensely competitive world, there’s nothing more important than amazing and relentless customer advocacy and support. Putting a heavy focus on customer needs, engagement and interaction are all essential elements for … Read more
Your brand makes a statement and should always reflect what you stand for. This is your shared purpose with your customers. The role of social and community support in connection with your brand and shared purpose with customers cannot be understated. Shared values are increasingly gaining momentum and customers are motivated to join loyalty … Read more
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