Brand Loyalty – What and Why?

by Natasha Ambavle |

Brand Loyalty – What and Why?

brand loyalty campaigns

Ever wondered why some brands have a set of devoted customers who stay loyal to their products, even across their various brand extensions? It’s because these customers are emotionally connected with the brand and aren’t swayed by competitors’ promotional offers or marketing tactics. Loyal customers can also develop into organic brand ambassadors that promote their … Read more

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