Answering all Questions, You Had About Customer Loyalty

by Natasha Ambavle |

Answering all Questions, You Had About Customer Loyalty

With the marketing arena drowning with buzz words like ‘customer advocacy’, ‘customer loyalty, ‘customer affinity’, it is understandable to have questions. Especially when you are on the fence about some of these concepts and want to be absolutely sure before investing in loyalty strategies and programs. Here, we attempt to answer some of the most … Read more

Loyalty Solutions and their Impact on Businesses

loyalty solutions

What do Reebok, Starbucks, and IKEA have in common? All are leading players in their respective industries, and each has a strong brand following. That powerful brand loyalty distinguishes them and puts them way ahead of their competition, giving the brand an almost cultlike status in some markets. Thanks to their highly efficient loyalty solutions, … Read more

An Extensive Study on Uber’s Loyalty Program

Uber's loyalty program

Let me Google it!Let’s Skype!Just Uber it! Ever wondered why some brands become iconic and start to represent the category of product or service they deliver holistically? This iconic stature is a result of unique concepts, excellent product quality, and a top-of-the-line customer experience. Enhancing customer experience has therefore become a top priority for global … Read more

A Study on Sephora’s Loyalty Program – The Beauty Insider 

Beauty Insider

In this article, we’ll scrutinize Sephora’s loyalty program, its latest update, how it works, and why it works. The Beauty Insider Initiated in 2007, The Beauty Insider was designed to offer a sense of exclusivity to its loyal customers. The program is updated from time to time in order to stay relevant and offer better … Read more

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