Pioneering in the Era of Social Interactions

by Natasha Ambavle |

Pioneering in the Era of Social Interactions

In the 4th century, the great baths were prominent and undoubtedly one of the most cherished parts of Roman culture. Symbolically it was a common place for bathing but, in reality, it was a meeting place for social and business interactions. Not much has changed, only today the global meeting place of the world is … Read more

Advocacy Marketing – Turning Customers into Brand Champions

Today, for most people, the singular source of entertainment, news, and information is user-generated content. In layman terms – social media platforms. The dependency on user-generated content has increased considerably in the last few years. With a platform to share your views, customers are getting more vocal about their likes and dislikes, causing a direct … Read more

The Age of Customer Advocacy Marketing

Ever bought a product or service because it was hyped on social media? Or it came strongly recommended by online friends? You probably answered ‘Yes’ and so did 70% of customers that believe consumer opinions and 90% that rely on friends’ recommendations, according to recent research by HubSpot. If you ask marketing and social media … Read more

Brand Loyalty – What and Why?

brand loyalty campaigns

Ever wondered why some brands have a set of devoted customers who stay loyal to their products, even across their various brand extensions? It’s because these customers are emotionally connected with the brand and aren’t swayed by competitors’ promotional offers or marketing tactics. Loyal customers can also develop into organic brand ambassadors that promote their … Read more

Gamification is a Valuable Customer Retention Tool

gamification is a value customer tool

Gamification is gaining traction in every industry and becoming more popular than ever before and there are numerous brands trying to capture the addictiveness of a competitive game and applying it to customer behavior. It’s a great marketing tool to prompt customers to come back for more, thus generating loyalty and brand advocacy. According to … Read more

Loyal Customers are Brand Advocates who must be Retained

brand advocates

“Victory in marketing does not happen when you sell something, but when you cultivate advocates for your brand”: Steven Knox, Proctor and Gamble In today’s intensely competitive world, there’s nothing more important than amazing and relentless customer advocacy and support. Putting a heavy focus on customer needs, engagement and interaction are all essential elements for … Read more

Making a good First Impression with User Generated Content

user generated content

We all know that first impressions matter, whether it’s a conference, a new client dinner or a first date. Does your site make a good first impression? Make your site the one that catches your customers’ eyes by calling upon and showcasing your existing community of fans. This can give your site an immediate impression … Read more

The First Step to Brand Advocacy: Referral Marketing

When brands approach us to increase their social reach and brand advocacy, the first social tool we suggest is a referral program. Refer a Friend is one of the easiest ways to get your shoppers to share your products with their friends, increasing your social reach, driving new traffic, and helping your current traffic convert. … Read more

The Rise of the Brand Advocate

brand advocate

What’s the difference between a customer and a brand advocate? More importantly, how does it affect your company’s social marketing strategy? Considering it costs about 5-10 times more to acquire a new customer then it does to sell to an existing one, creating lifetime brand advocates is essential to the overall success of a company. … Read more

Build Lifetime Brand Advocates [Infographic]

brand advocates

Conversion and acquisition are key metrics to any lucrative business, but mastering the art of retention is the ultimate indicator of success. Why does retention matter you ask? 80% of future revenue comes from just 20% of existing customers! While it certainly can be a challenge, it is possible to transform customers into brand advocates in 3 steps with the … Read more

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