Advocacy Marketing – Turning Customers into Brand Champions

by Natasha Ambavle |

Advocacy Marketing – Turning Customers into Brand Champions

Today, for most people, the singular source of entertainment, news, and information is user-generated content. In layman terms – social media platforms. The dependency on user-generated content has increased considerably in the last few years. With a platform to share your views, customers are getting more vocal about their likes and dislikes, causing a direct … Read more

The Age of Customer Advocacy Marketing

Ever bought a product or service because it was hyped on social media? Or it came strongly recommended by online friends? You probably answered ‘Yes’ and so did 70% of customers that believe consumer opinions and 90% that rely on friends’ recommendations, according to recent research by HubSpot. If you ask marketing and social media … Read more

Brand Loyalty – What and Why?

brand loyalty campaigns

Ever wondered why some brands have a set of devoted customers who stay loyal to their products, even across their various brand extensions? It’s because these customers are emotionally connected with the brand and aren’t swayed by competitors’ promotional offers or marketing tactics. Loyal customers can also develop into organic brand ambassadors that promote their … Read more

The 7 Most Interesting Digital Marketing Trends for 2016

Here are the 7 most interesting digital marketing trends for 2016.

Maybe we’re unusual, but here at Annex Cloud we love how at the end of every year, tons of articles appear about the next big ecommerce and digital marketing trends. Rather than focusing on what’s already happened this year, marketers look ahead, brainstorm, and hypothesize about what we might see soon. In short, it’s all about possibility, … Read more

ACT now to develop Brand Advocacy

brand advocacy

As social commerce is quickly turning into visual commerce, brands have to act fast in order to keep up with this new generation of shoppers. More and more competitors are entering the market, testing your customers’ loyalty. In order to stand out of the crowd, brands have to ACT. ACT: authenticity, context and trust, the … Read more

Brand Advocacy: 7 Brilliant (and slightly badass) ways to achieve it

brand advocacy

Brand advocacy has been a big buzzword. With social commerce gaining steam, businesses are looking for ways to differentiate themselves from the crowd. As the internet gets more personal, businesses are as well. Social for brands is becoming more of an outlet to showcase company culture and lifestyle. In order to really stand apart from … Read more

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